FIGO-GRAPHIC BRANDING PROJECT | FIGO-品牌设计项目
I participated in a graphic branding project for a co-branding agency named Figo. It primarily serves retail brands seeking great collaboration opportunities to trigger consumer enthusiasm and establish new brand cultures. It provides clients with a professional bridged platform to generate innovation and creativity. The overall visual language is modern and stylish with minimal and geometric features. With the "X" mark, which is often seen in co-branded logo combinations, I twisted the form and used it as the main symbol for the brand's visual identity to address the brand narrative and create an eligible, applicable visual context.我参与设计了联名代理公司Figo的品牌设计。品牌主要为零售品牌提供专业平台,开拓新潮、有趣的联名项目,激发消费热心情,创造新的品牌形象及价值。本次,以极简、几何化的视觉语言强调年轻、时尚的品牌调性。运用组合LOGO常用的联名标志“X"作为主要的视觉符号,凸显品牌作为第三方的特性, 加强视觉识别的延展性,创造更丰富的品牌内容空间。